Mustang Fragrances Drive Consumers to the New Web Site, MustangForMen.com Through Extensive Radio Campaign and Ford 400 Championship Weekend Sweepstakes
New York, NY (September 20, 2007) – Mustang Fragrances, the new men’s brand from Aramis and Designer Fragrances, today announced the launch of the brand’s Web site and nationwide sweepstakes, calling on consumers to log on to www.mustangformen.com for their chance to win a VIP weekend during this year’s Ford 400 Championship.
The Grand Prize winner, along with three guests, will be flown to Miami to attend the weekend races at the Miami Speedway from November 15-18, 2007 leading up to Sunday’s Ford 400 Championships. In addition to first class accommodations and $2000.00 spending money, they will receive a Mario Andretti Driving Experience, giving the winner and their guests a once in a lifetime experience of hot laps with the pros.
Additional highlights of the Web site include the “Adventures from the Backseat” section, the Mustang Fragrances pony girl, Heidi Bailey and a store locator. Filmed during a California Mustang car show, Heidi brings us stories from true Mustang fans. These stories include “Star Crossed Boss Love,” starring Atila and Michelle who fell in love while re-building a Mustang and “Man’s Best Friend,” featuring Tom and Mark which chronicles their friendship brought together by their Mustang cars and why everyone wants to ride in Tom’s pony after a car show! There are 24 stores in total and beginning in October, visitors will be able to cast their vote for the best story. The winners of the best Adventures from the Backseat contest will win a 2008 Ford Mustang and voters will have the chance to win prize packages as well.
Consumers interested in learning more about the Ford 400 Sweepstakes which is open until September 30th, and Mustang Fragrances’ Adventures from the Backseat should visit www.mustangformen.com. The Web site was created by Estee Lauder Online in conjunction with The Concept Farm Agency and also features screen savers and wallpaper downloads for Mustang enthusiasts to enjoy when they are off-line. The sweepstakes was developed and executed by Area Marketing Associates.
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 135 countries and territories under well-recognized brand names, including Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John, Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and Ojon.